New Investments Expected To Boost the Baby Bathtubs Market between 2019 And 2027

The global baby Bathtubs market is anticipated to expand significantly due to rising population in developing countries. Bathtubs are small, portable and made up of lightweight plastic. Increasing awareness among the parents regarding the hygiene of the babies is going to further increase the demand for these product. There are several different baby Bathtubs with different designs tubs in market. Availability of multifunctional bath products and baby bath kits are one of the key trend expected to stimulate baby Bathtubs demand in coming years.

Baby Bathtubs Market – Competitive Landscape

There are several companies at international and domestic level dominate the baby Bathtubs market. Many companies are focusing on product innovation and regional expansion for expanding their business across the globe.

  • Rising local players are affecting business of international and premium products manufacturers. To reduce the effect of growing competition on business, companies are adopting several strategies. For example, in June 2019, Summer Infant announced several changes in their corporate identity and brand strategy. Summer Infant, now known as SUMR™ Brands, is repositioning themselves for serving growing market across different regions.
  • In august 2016, Munchkin, Inc., announced its acquisition of Milkmakers, LLC, lactation cookie and tea manufacturing company.This acquisition brings Milkmakers’ strong consumable portfolio and customer base to munchkin.

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Munchkin, Inc

Company was founded in 1991 in Los Angeles, California. Mumchikin has seven offices across the globe with more than 300 employees. Company involve in production and distribution of several baby care products including baby food products, baby safety products, bathing products etc.


Company was founded in 2004 and has headquarter in Rhode Island, US. Company has several brands such as Summer, SwaddleMe, Born Free etc. and products across variety of categories for children ages 0 -3. Products portfolio includes video monitors, nursery products, durable bath products, safety gates, bed rails, strollers, booster and potty seats, bouncers, specialty blankets, travel accessories and more.


Chicco is an Italian manufacturer involve in production of children’s clothing and toys with retail outlets across the globe. Company was founded in 1958 and owned by Artsana. Chicco has been involve in business for 60 years and is now operates in more than 120 countries. Companies headquarter in Como, Lombardy, Italy.

Several international and domestic players are active in the baby Bathtubs market. Some of them are Mommy’s Helper, Primo Baby, Safety 1st, Shnuggle and others.

Baby Bathtubs Market – Dynamics

Rising awareness among parents about baby hygiene and health

The global Baby Bathtubs market is anticipated to show significant growth during in coming years owing to changing economic conditions and improved standard of living of peoples. Additionally, growing disposable income of consumers in emerging countries are also anticipated to encourage the baby Bathtubs demand during forecast period.

Growth of online marketing and selling platforms

Online platforms have created several opportunities for manufacturers to cater to a vast range of customers across different regions. Also boosting smartphone users and trend of online shopping is expected to fuel the demand for baby Bathtubs. Interaction between manufacturers and final consumers is anticipated to grow through online platforms and through social media usage which also supportive factor for market growth in future.

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Global Baby Bathtubs Market – Segmentation

The global baby Bathtubs market can be segmented based on:

  • Type
  • Distribution Channel
  • Region

Global Baby Bathtubs Market Segmentation – By Type:

Based on type, the global baby Bathtubs market can be classified into:

  • Foldable
  • Unfold able

Global Baby Bathtubs Market Segmentation – By Distribution Channel:

Based on distribution channel, the global baby Bathtubs market can be bifurcated into:

  • Online
  • Offline
    • Hypermarkets/ Supermarkets
    • Specialty Stores
    • Departmental Stores

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

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